OK, 29%. Call it poetic license. What I have for all of you today, as opposed to general information about how to survive in an Internet world, is a real-life example of the kind of benefit a good search engine optimization campaign can have for your business.
Our subject is Rountree Moore Toyota, one of my clients, and their website, which can be found at www.RountreeToyota.com. When I first started working with Rountree Moore Toyota, they had so many things wrong with their website that it would take an entire post just to get through it. Suffice it to say, we were starting at square one. (Click here if you’re impatient and just want to see the numbers)
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Before we get down to business, I wanted to note that I’ve updated the Glossary with some new terms I thought might be helpful. Click to read:
Folksonomy
Metadata
Social Bookmarking
Web 2.0
Wiki
World Wide Web
But on to other things. I read another great blog post from a few months back about “the changing face of search engine optimization.” It’s called, “The Face of SEO is Changing Are You?” and, bad grammar aside, it’s a good read.
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In all my work with car dealers, it’s been rare that I’ve ever been able to give blanket, one-size-fits-all advice on any particular subject. There are so many different types of dealerships and so many different markets that what works in one may not work in another because of a variety of different factors.
Naturally, this is true for the rest of the universe of products and services. Cars and couches may have very little in common, but do you know what is common about them? If someone is considering buying them, they are probably going to search for them online, either to shop or to find a retail outlet to visit to do their shopping. Likewise business cards, bed linens, video game consoles, and almost everything else. We don’t even think about all the items we research on the Internet before we buy them anymore, but there’s a reason that “google” has become a verb.
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"Billions and billions" of websites.
There are a lot of websites out there. Like stars on a cloudless night, there are so many. So many you may have flashbacks to Walter Cronkite narrating your trip through Spaceship Earth. The truth is, there are too many to really know anything about most of them.
So what do search engines do? They use robots! Robots that manually call up every website on the Internet and “read” it. These “web spiders,” as they’re called, pick out items to categorize and classify websites in order to allow search engines to give you the results you want. I google “Spaceship Earth,” and Google finds all the websites and images out there that fit that set of keywords. The question we’re going to answer here is, “What are the basic items that search engines use to categorize your website?” Read the rest of this entry »
