In all my work with car dealers, it’s been rare that I’ve ever been able to give blanket, one-size-fits-all advice on any particular subject. There are so many different types of dealerships and so many different markets that what works in one may not work in another because of a variety of different factors.
Naturally, this is true for the rest of the universe of products and services. Cars and couches may have very little in common, but do you know what is common about them? If someone is considering buying them, they are probably going to search for them online, either to shop or to find a retail outlet to visit to do their shopping. Likewise business cards, bed linens, video game consoles, and almost everything else. We don’t even think about all the items we research on the Internet before we buy them anymore, but there’s a reason that “google” has become a verb.
